Project Description

Baker IDI is a medical research institute born of the merger between the Baker Heart Research Institute and the International Diabetes Institute. Baker IDI needed a regular giving program that branded the new research entity while not destroying the good will generated by their existing regular giving program. B*United was the solution. Aimed at gaining new donors while not alienating existing donors, many of whom were elderly, B*United functions as both a call to action and a collective to which the donor feels a sense of belonging.