Project Description

Client: GoGet

Description: GoGet is Australia’s largest car sharing service and growing rapidly. We design and manage all the digital and DM strategy for GoGet, as well as TV and cinema advertising. Car sharing is aimed primarily at the inner regions of Australia’s capitals and includes household and business users. Our campaigns for household users have focused primarily on the freedom offered by car sharing – a model that allows the use of a car without the hassles of owning it, such as maintenance, gas or finding parking in the busy inner city. Business campaigns, however, have tended to focus on the cost-savings offered by GoGet, a substantially cheaper option than, for example, fleet cars or traditional travel expenses.