Project Description

Client: Toyota

Description: Our work with Toyota is wide ranging – from print and digital direct marketing to screen content, events and promotions. This example was part of a direct mail campaign targeted at customers who had recently bought a new Toyota Rukus. From data supplied by the manufacturer we could determine the color of the car they had purchased. We used this data to create a print mailing based around each color and what it revealed about someone’s personality. Using six colors, we sent out a personalised bespoke mailing. The mailing congratulated them on their choice and informed them of all the positive connotations associated with their color choice.